| Module code | GIA 848 |
| Qualification | Postgraduate |
| Faculty | Gordon Institute of Business Science |
| Module content | This elective is designed to introduce students to the theory and practice of Competitive intelligence, including its activity (or processes), organisational structure, and ‘products’ (i.e. deliverables). In short: What is intelligence? How does it differ from market research and other, more conventional, streams of management information? What are its key roles? How does the intelligence function work? How is it structured in a corporate environment? What added-value does it deliver to business decision-makers? |
| Module credits | 12.00 |
| Programmes |
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| Prerequisites | No prerequisites. |
| Contact time | 28 contact hours per 3 week cycle |
| Language of tuition | English |
| Academic organisation | Gordon Institute of Business S |
| Period of presentation | Semester 1 or Semester 2 |
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